Stop trying to sell steak to vegans

Nobody can be sold on your offer before they’re sold on your solution - aka the new and different way you help them achieve results.

You can’t sell someone on your keto program if they don’t think keto is the best and fastest way to lose weight.

You can’t sell a vegan on a steak no matter how many bonuses or guarantees you add to it.

It just goes against their belief system.

You can’t sell someone on something they don’t believe in.

This is why you must explain how what you do is unlike anything they’ve tried before.

Adding more bonuses, scarcity, or bigger promises or guarantees won’t make the sale to someone who’s not already a believer.

So the goal of your content is to turn people into believers.

Get them sold on your solution via your content.

Then they DM you.

Then they can get sold on your offer via the DMs or a sales call.

Most people do this backwards and try to sling their steak to a bunch of vegans.

No wonder nobody wants to buy from them.

Solution first.

Then offer.

Ed Reay

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