Read this if you want to sell more offers in 2024

There's a noticeable shift in the online coaching space.

I've been behind the scenes of dozens of the largest 7 & 8 figure brands in it since 2017, quietly pulling the puppet strings.

And this email is a warning shot to those who aren't paying attention:

What used to work no longer does.

The economy is slowing down.

People are more skeptical than ever.

The market is tired of the same promises everyone is making.

You need to be able to stand out with your content.

That's where people's perception of you starts.

The problem?

Everyone is still using the same messaging that worked in 2017 but doesn't work on today's sophisticated client.

The ultimate way to stand out in today's market is by having a unique, never-before-seen Solution.

If you've read my previous emails about Solution Slinging, you know how powerful it is.

But if not, here's the gist:

Before, you could get away with just making offers and throwing up some "buy my thing" posts.

You could scale to multiple 6-figures if not 7-figure almost overnight.

“JuSt MaKe MoRe OfFeRs BrO” used to be GREAT advice.

The problem is…

Once people have tried enough things, they become numb and skeptical of yet another offer.

"I'll help you achieve XYZ result" is no longer enough.

Now, you need to sell people on the Solution first BEFORE you even mention your offer (if at all).

Shocker, I know.

DON’T talk about your offer??

To be sold on your offer, they FIRST need to be sold on your Solution:

The brand new approach, methodology or framework that finally cracks the code on why they've failed before...and precisely why they'll now be able to succeed with you.

A Solution is the missing key that explains:

• Why they couldn't achieve the desired result until now

• The underlyingreason or root cause they've been overlooking

• How your way is different than anything they've tried before

• Why it will finally work for them when nothing else could

Without a unique, proprietary Solution to dangle...

Your offer and message gets drowned out in a sea of sameness.

You become just another Offer Slinger instead of a category king or queen.

But with a powerfully articulated Solution as the pinnacle of your messaging?

You position yourself as the marketplace's sought-after linchpin.

The one who finally has the map to unlock the promised land they've been striving towards - with a new and different solution than anything else they’ve tried.

My highest performing clients aren't just Slinging Offers anymore.

Their organic content machines focus on Slinging Solutions to pre-sell people on working with them.

That's what turns casual content skimmers into consistent inbound lead flow.

Bottom line: the market has evolved.

If you want to compete.

No.

Dominate.

You better be ready to give up on your offer and... pre-sell your audience through your unique Solution instead.

Solution Slinging is the new way.

And those who resist will be torn apart by those who embrace it.

You've been warned.

Ed “Warning Shot” Reay

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