Make less offers

If you’ve been “making more offers” but have seen a steady decline in sales and interest and engagement…

Here’s 4 reasons why and what to do instead:

1. You’ve tapped out your “ready to buy now” audience

This sucks.

Hard.

Because what most people don’t realize is that unless you’re doing paid ads or something to continuously flush your audience with new eyeballs…

You’re gonna run dry.

And the “buy my shit!” gets tiring to those who aren’t ready to do it.

What you need instead is to educate your audience over time to buy into you and what you do so they become part of the “ready to buy now” one day.

Like a hot prospect conveyor belt!

The problem is most people don’t keep the conveyor belt moving by creating educational content.

They just take the handful of hot prospects off the end of the conveyor belt and go “where did all my hot prospects go!!??”

Then have to launch a NEW offer or be forced into ads.

2. It turns off sophisticated and skeptical clients

People get turned off by all the constant pitching.

It’s like the “friend” who only messages you when they need something.

Repulsive.

NOTE:

If you’re selling low ticket to your email list with multiple offers it’s kinda yea whatever to sell every day because it’s a small ask compared to high ticket and the sales cycle is much faster.

3. If you just sell offers there’s little room for differentiation

You tell people you’ll make them $10K/mo in the next 90 days.

Your competitor says the same.

How do you stand out?

You get people sold on your solution (aka the new and different way to get people results) instead of on your offer.

While your competitors compete on claims…

You’re not even in the same category as them because prospects get sold on your solution then DM you for details about your offer.

They might not even know what you sell!

But the intent and intrigue from the market doesn’t lie.

4. If people know what you sell, they don’t have a chance to be sold

This one is gonna be controversial.

If people already know your program details, the offer structure, etc…

They might disqualify themselves before they get a chance to be sold or even reach out.

So they won’t ever DM you.

Instead if you keep the details of your offer hidden or mysterious…

People HAVE to DM you.

I get this all the time.

“Hey man I need some messaging help to dial in my content and get some better clients. Can you help me with that? What does it look like to work with you?”

Then I can ask the right questions and guide them to the right offer for them.

So instead of self-sorting which offer for them to buy which indirectly allows them to opt out of the sales process…

They tell me their problems and I tell them what to buy.

Works better for everyone and increases inbound lead flow significantly.

So making more offers ain’t gonna be the move for you, son.

Stand out.

Get more leads.

Make less offers.

Sling more solutions.

Ed “Make LESS Offer” Reay

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