How I sold a $2K offer with no sales call

Back in 2020 when I was at the height of my peak Facebook compliance wizardry…

I came out with a Facebook compliance course.

It was a 4 week program that sold for $2K a pop.

12 people joined that cohort.

That means I made about $24,000.

I sold it to a small email list of about 1000 people with a Google doc sales page + check out link.

I remember seeing those first 3 sales come in within the first 2 minutes.

I was shocked!

The sales page was a good 20+ pages long.

No way all 3 people read the whole thing then bought.

Then I got two Facebook DMs.

“Hey man, I just bought your course. Didn’t read the sales page. I saw the price and said fuck it. I trust you.”

Wow.

Everyone told me about the power of building a relationship and trust with your audience.

But nobody told me I’d get $2K payments from a Google doc and a payment link.

(It also helps my messaging was toight. Toight like a tiger)

So here’s the formula:

Dialed in message + high trust = sales and clients.

Your dialed in message comes from showing how what you DO is different from anything else out there.

And high-trust comes from showing how who you ARE is different from anyone else out there.

Together?

Cash money.

Ed Reay

P.S. To drive this home even further…

I consult with clients on launching offers all the time reviewing the messaging on their sales pages, video sales letters, webinars, etc.

And a few months ago a client of mine launched a $5K offer to their existing audience and I consulted their copywriter on the webinar used to sell it.

They made about $34,000 cash collected in a little over a week.

The catch?

They didn’t use sales calls.

It was $5K direct to check out.

Like I said.

Dialed in message + high trust = sales and clients.

Get to it.

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