Ever have a hard time explaining exactly what you do?

A lot of people are great at what they do.

But when people ask them, "what do you do?" they're lost on words.

They can't really articulate exactly what it is they do for others, even though they get raving client testimonials all the time and people's lives have changed thanks to their work.

I've just created a brain-dead framework I'm running all new clients through to solve this exact problem.

It's called, the market 'litmus' test.

How it works is we see exactly WHERE your ideal client’s head is at so we can meet them there with our marketing.

If we don’t know where their focus and attention is, we won’t be able to call them out and convert them onto our Solution.

So even if you know "what you do" you won't be able to convey it to the right people who need what you have to offer.

We go about it backwards - first meeting your people where they're at, then looking at how your line of work fits into their current paradigm.

It can be tricky to navigate on your own.

Hence why I work 1-1 with clients to talk them through this entire process on a call together, whether they're doing asynchronous text message / voice message coaching with me...

Or if we're doing bi-weekly calls.

This is the foundation for your entire organic content strategy.

If you can't articulate what you do, who you do it for, and how it's vastly different from anything out there in a meaningful way...

You're going to keep running up against the same blocks.

Not knowing what to write about in your content.

Not knowing what your ideal clients need to hear to buy.

Continuously attracting 'meh' fit clients who are skeptical and jaded and because they're unclear, they're incredibly price resistant.

No fun for anyone.

So maybe don't get clear on what you do... yet.

Get clear on where your ideal client is and where their head is at and what they think they need to solve their problems.

Work backwards from there.

Then the answer reveals itself.

Ed “Work Backwards” Reay

Was this email forwarded to you? Sign up here.