You see someone in the online coaching space making big bucks, and take some time to study their stuff.

Their offer.

Their target audience.

Their messaging.

Their funnels.

And slowly, you might start to shift your content towards what they’re doing.

To attract who they’re attracting.

To charge what they’re charging.

To do what they’re doing.

And all of a sudden you have a business that is completely out of alignment with your unique message.

Your unique viewpoints.

And your audience feels it.

They feel the lack of authenticity.

And maybe you’re lucky and end up making some cash because of these changes.

But your soul can’t ignore the fact you traded your integrity for what someone else is doing.

Maybe they have things for you to learn from and adopt, for sure!

But if you spend more time looking at what they’re doing than you are focusing on what you’re building and who you’re building it for...

You’re going to have a bad time.

At the end of the day, it’s your life.

Your message.

Your audience.

And the way to stand out is to continue to cultivate your unique positioning, messaging, and message in the marketplace.

To continue to be a beacon of light and hope for those who feel lost or confused.

Your people are waiting on you.

Don’t muddle your message.

Know what others are doing, but don’t let that be a point of focus for you beyond understanding what’s out there.

The answers for your marketing are within (and often can be found with a little help from a guide who can ask the right questions).

Ed “Don’t muddle your messaging” Reay

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